“Signing up for the Loyalty Program”

“Do not let loyalty and faithfulness forsake you; bind them around your neck, write them on the tablet of your heart. So you will find favor and good repute in the sight of God and of people.” —Proverbs 3:3-4

Many of the companies I do business with, such as on-line retailers, airlines, and hotel chains, have “loyalty programs.” They offer “rewards” to customers who are loyal to their brand. Continue reading